December 21, 2011

6:00 PM PST

Lisa Elia

PR Expert and Media Trainer

“The Media, Your Mission and Your Message:

Publicity on Purpose”

PR Expert and Media Trainer Lisa Elia is my esteemed guest in the Entrepreneur Purpose Brilliance Expert Interview series. She is my friend, mentor, and colleague.

In our upcoming conversation, Lisa will show you how you can get publicity so that you can spread your message to the people who need it as well as attract the clients, money and opportunities that you want.

 Attendees will learn and be able to implement IMMEDIATELY:

You will come away with PR strategies that you can immediately implement so that you can start getting press right away, a greater understanding of how to effectively work with the media, and information to help you begin to develop a strategic PR plan for yourself.

Lisa will cover:

1.    What publicity can do for your reputation, credibility and client conversion;
2.    How to hone your personal brand so that you stand out in the eyes of the media;
3.    How you can use your blog to attract media attention;
4.    Incorporating your purpose into your PR plan;
5.    Top three things you need to be ready for TV interviews;
6.    One easy thing you can do to start getting press right away;
7.    Do’s and Don’ts when dealing with the media;
8.    Tips on writing press releases that are effective and get results;
9.    What to do with press clips once you get them;
10.  How to rock every interview!

 More About Lisa Elia

Lisa Elia is a publicist, media trainer, CEO and founder of Lisa Elia Public Relations, a full-service PR firm in Los Angeles. She is an expert media trainer and speaker and has become known for her Woman of Influence Program, media training services, annual events, and private coaching programs.

She has secured placements for her clients in major media outlets, such as The Oprah Winfrey Show, Time Magazine, Wall Street Journal, USA Today, CNN, Redbook, In Style and hundreds of others. She has positioned clients for book deals, endorsement deals, positions as contributing editors to magazines and even their own TV shows.

As an entrepreneur herself for over 20 years, Lisa has spoken at many events for entrepreneurs, sharing tips on publicity, internal communications, positioning oneself as an expert and a variety of other topics. She has created programs to teach people how to do their own PR and to improve their on-camera presence.

 Lisa’s interest in the field of public relations began early: she earned her bachelor’s degree in communication with a public relations focus from the University of Delaware and has spent more than 20 years continuously building upon the strong foundation of her education. In 1990, after working for other firms, she formed Elia & Associates, a small marketing-communications firm in Wilmington, Delaware.

After a brief stint in New York, Lisa moved to Los Angeles and founded Lisa Elia Public Relations in 1998, with the promise to herself to only work with businesses and people she feels passionate about helping. Lisa and her team of publicists work with entrepreneurs, experts and businesses in the U.S. and Canada.

She donates some of her time and event revenue to the YWCA Santa Monica/Westside and other organizations that help women and young girls to reach their full potential. She is particularly impressed with the YWCA’s program that helps young women who have come through the foster system to create stable, fulfilling lives.

“I love that my job is to help people clarify and spread the messages they are here to deliver and to let people know about great products that I feel good about representing,” says Lisa. “It’s life-changing!”

Find out about Lisa’s generous Free Gift and Special Offer when you register.  Click Here for details and to register

Would you like to ask us questions to address on the call?

Feel free to leave questions and comments in the blog post.  I will do my best to address your interests as time permits. We greatly appreciate your comments. I am sure that your words will inspire and contribute!